CPM (cost per thousand)

Journalism

An advertising rate metric representing the cost to reach one thousand audience members with an advertisement, used to price advertising across media platforms.

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Unit 07: business of news

Journalism

Related Terms

Advertising model

A business model in which a news organization generates reve...

Circulation

The number of copies of a publication distributed to readers...

Digital subscriptions

Online-only paid access to news content, representing a grow...