The medium is the message (McLuhan)

History of Technology

Marshall McLuhan's argument that the form of a communication technology shapes society more profoundly than any specific content transmitted through it.

Learn about this term

Unit 02: printing propaganda

History of Technology

Related Terms

Technological determinism

The belief that technology develops according to its own log...

Cool medium

Marshall McLuhan's term for media like television that deliv...

Attention economy

An economic model where human attention is treated as a scar...