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Winning the War on Truth

Free in full, to every reader — because a democracy can only ever be as clear-eyed as its citizens. Where Think for Yourself teaches inoculation, this course names the machinery. Ten units following Samuel C. Spitale's How to Win the War on Truth chapter by chapter, anchored in case studies from the last three years and connected backward to where each propaganda technique was invented or perfected.

10 Units
About one podcast episode per unit
Curriculum Map
The Consent Factory — an infographic showing propaganda as an assembly line: raw facts enter and pass through six machine-stations (rebrand, complexity-shredder, bias press, emotion injector, tribalism wedge-splitter, and the hidden money-pipe from think-tank towers) to exit as manufactured consent, while three inspection gates labeled FEEL, PROFIT, and COMPLY represent the reader's defense.

The Consent Factory: raw facts enter, six stations transform them into manufactured consent, and three inspection gates — FEEL, PROFIT, COMPLY — are the audit that can stop the line. The stations map to Units 2–7; the gates are the Source-Code Audit (Simon/Kahneman → Zuboff → Habermas).

Winning the War on Truth

Audio Overview

0:00/0:00

What You Will Learn

Present → Past, Not Past → Present

Every unit opens with a propaganda move happening now — the 2024 election vibes gap, the X transformation, the selling of the Iran war — then walks backward to where the technique was invented. Fractals grow from a seed in the present; mythology marches forward from a manufactured origin.

Spitale as Spine, Canon as Roundtable

Samuel C. Spitale's book is mandatory reading and every unit cites it by chapter. Adjacent voices — McIntyre, Pfeiffer, Bergstrom & West, Stanley, DiResta, Jeffries — provide the contemporary scholarly roundtable that extends Spitale's framework into specific arenas.

All units

The Source-Code Audit

A three-question protocol you use on every artifact: Simon/Kahneman audit (what emotion is this engineering?) → Zuboff audit (who profits from my engagement?) → Habermas audit (am I being asked to understand, or to comply?). The technique survives the course.

Recurring

Curated Video Library

9 curated videos to explore — plus 12 more matched to individual units inside the course

Socialism For Corporations, Capitalism For Everyone Else. A Lesson In Corporatocracy
20m
explainer
Socialism For Corporations, Capitalism For Everyone Else. A Lesson In CorporatocracyYouTube
Mr Global·Jun 2026(This year)·69K views

Start with the framing trick in the title itself: two economic labels, deployed as weapons rather than descriptions — exactly what Unit 8's field manual trains you to catch. Mr Global walks through how bailouts, subsidies, and regulatory capture socialize corporate losses while gains stay private, and why that asymmetry keeps disappearing from public debate: whoever controls the vocabulary controls what looks normal. This channel earned its place here twice over — our own No Kings series cites Mr Global's analysis in its sourcing, and this video lands squarely on the question that closes both The Stack and No Kings: when the downside is quietly moved onto people who were never in the room, who does the language work for? Watch it as a live exercise in Unit 7's core skill — following the money behind the message — then notice how rarely the phrase 'corporate socialism' survives contact with a cable-news panel. That absence is the lesson.

FramingMarket failure
The Problem Pretending to be the Solution
34m
explainer
The Problem Pretending to be the SolutionYouTube
DarkMatter2525·Jun 2026(This year)·66K views

DarkMatter2525's animated allegories do something lectures can't: they let you watch a manipulation mechanism operate on characters before you're asked to recognize it in yourself. The thesis here is the course's central trap in miniature — the forces driving corruption and strife present themselves as the remedy for corruption and strife, and once people buy in, their moral reasoning gets conscripted rather than consulted. That's Unit 3's binary trap (the problem/solution frame forecloses every other option) fused with Unit 6's tribal pull (questioning the 'solution' reads as joining the enemy). Spitale's first trademark of propaganda is the black-and-white narrative; this video shows why that narrative is so hard to escape from the inside — the frame itself assigns you a role. The animation register matters too: it reaches viewers who would bounce off a FRONTLINE documentary, which is precisely the audience propaganda reaches first.

PropagandaCognitive Dissonance
SpaceX: The Biggest Money Loser in IPO History
32m
explainer
SpaceX: The Biggest Money Loser in IPO HistoryYouTube
Patrick Boyle·May 2026(This year)·2.0M views

A former hedge-fund manager reads the largest IPO prospectus in history with dry precision and finds, in his words, a document that is part financial disclosure, part science fiction — everything he reports comes directly from the filing. Boyle walks through the governance structure a corporate law professor summarized as 'no votes, no sales, and no suits,' the products that don't yet exist, and the compensation package tied to a Mars colony the company itself calls improbable. Why does this belong in a propaganda course? Because our Computedollar series (Article 3, The Architecture) traces how exactly this structure was engineered so that index funds — meaning teachers' pensions and parents' 401(k)s — are forced to buy it regardless of objections. Unit 7 teaches that the deepest propaganda isn't a lie you're told; it's an architecture you're placed inside without being asked. Boyle's deadpan close-reading is the antidote the course trains: go to the primary document, and count who benefits.

Corporate governanceMarket failure
Why Most News Isn't Worth Your Attention | TED Explains the World with Ian Bremmer
51m
interview
Why Most News Isn't Worth Your Attention | TED Explains the World with Ian BremmerYouTube
TED·May 2026(This year)·46K views

Bremmer sits in the rooms where the news is made, so his answer to 'how do you stay informed?' carries unusual weight: mostly, you shouldn't — not the way your feed wants you to. In conversation with TED's Helen Walters he lays out how he grades sources, how he avoids getting spun by people whose job is to spin him, and why the volume of coverage on a story is nearly unrelated to its importance. This is Unit 10's reclaiming-reality toolkit spoken by a practitioner: attention is the scarce resource, and the feed's recency gradient — newest equals most important — is a design choice that serves the platform, not you. This course's own video library deliberately mirrors that gradient and then bends it toward history; Bremmer explains why the unbent version quietly wrecks your model of the world. Watch it early, then apply his sourcing discipline to everything else on this page, including us.

Attention economyRecency biasMisinformation
Religious People are Evidence Against God
36m
explainer
Religious People are Evidence Against GodYouTube
DarkMatter2525·May 2026(This year)·81K views

Set aside the provocative title and this is a rigorous exercise in Unit 4's hardest skill: evaluating testimony and authority claims from inside a belief community. DarkMatter2525's argument is structural — if believers were genuinely receiving guidance from an infallible source, you'd expect their beliefs and behavior to converge; instead they fracture along exactly the lines (culture, upbringing, tribe) that ordinary human bias predicts, and the video works through Pew's 2025 data on why people leave or stay. That's Festinger's dissonance research and the luxury-of-dismissal problem applied to the claims closest to people's identities, which is where Unit 4 says bias does its strongest work. The course takes no position on faith itself — but it insists that the machinery of belief maintenance (motivated reasoning, in-group confirmation, disconfirmation management) runs the same whether the object is a deity, a party, or a market narrative. This video is a case study in auditing that machinery where it's least comfortable.

Cognitive DissonanceConfirmation bias
President Trump's Pressure Campaign on the Federal Reserve (The President vs. the Fed)
53m
documentary
President Trump's Pressure Campaign on the Federal Reserve (The President vs. the Fed)YouTube
FRONTLINE PBS | Official·May 2026(This year)·651K views

FRONTLINE's account of the fight over Federal Reserve independence — from the campaign against Jerome Powell through Kevin Warsh's razor-thin confirmation — is the single best documentary companion to Unit 7, because it shows institutional capture happening through vocabulary before it happens through law. Notice the framing war the film documents: 'independence' recast as 'unaccountability,' emergency recast as mandate. Our Computedollar series (Article 2, The Rupture) picks up where the film ends, tracing how the bond market repriced within days of the confirmation vote — the moment when a rhetorical victory became a number everyone's mortgage now contains. Congress designed the Fed to be insulated from exactly this pressure so unpopular long-term decisions remained possible; the campaign to end that insulation is the Overton Window unit's textbook case, running in real time, with your grocery prices as the lab results. Pair with the Bremmer interview above: this is what a story that deserves your full attention looks like.

Overton WindowFraming
A Conversation With Timothy Snyder
1h 6m
interview
A Conversation With Timothy SnyderYouTube
Council on Foreign Relations·Apr 2026(This year)·62K views

Snyder is the historian our No Kings series leans on for its sharpest frame — authoritarian consolidation as a sequence of institutional captures, each one 'failing at fascism' until it isn't — and this Council on Foreign Relations conversation catches him applying that lens to the American present: what he calls superpower suicide. The chapter on succession is the one to sit with: Snyder argues that what makes a state a state is the ability to transfer power without crisis, which reframes Unit 6's material on the authoritarian pull as a measurable institutional property, not a vibe. His section on technology's influence on modern power and on media access closes the loop back to Unit 1: information monopoly is not a side effect of authoritarian projects, it is the mechanism. An hour with a working historian thinking carefully in public — the exact opposite register of the content this course teaches you to defend against, which is itself part of the lesson.

AuthoritarianismDisinformation
Polymarket Asked To Work With Us. We Exposed Their Scam Instead.
21m
documentary
Polymarket Asked To Work With Us. We Exposed Their Scam Instead.YouTube
More Perfect Union·Apr 2026(This year)·4.3M views

The setup is almost too perfect: a prediction-market platform approached an investigative newsroom seeking favorable coverage, and the newsroom investigated instead. More Perfect Union's receipt is one number — on Polymarket, 0.04% of traders capture 70% of the profits — set against the industry's own slogan, 'democratizing finance.' That's Bernays' engineering-of-consent playbook (Unit 2) wearing fintech clothes: rebrand an extraction mechanism as empowerment, and the mark volunteers. Our No Kings series (Article 2) documented the darker edge of the same machinery — suspiciously prescient trades landing minutes before market-moving government announcements — so this video sits at the junction of Unit 7's profit analysis and Unit 8's rebranding techniques. It's also a model of the course's method: the journalists didn't argue with the slogan, they counted. When a platform's marketing and its profit distribution point in opposite directions, believe the distribution.

Prediction productsEngineering of consent
A Veteran's Warning | Smedley Butler
30m
explainer
A Veteran's Warning | Smedley ButlerYouTube
Knowing Better·Nov 2020(5 years ago)·1.4M views

Every current-events card above decays back to this one. Smedley Butler was a two-time Medal of Honor Marine general who spent his retirement saying the unsayable: 'War is a racket' — and naming the corporate beneficiaries of every intervention he'd led, from Cuba to China. Knowing Better covers the Banana Wars, Butler's 1935 pamphlet, and the Business Plot — the industrialists' scheme to recruit Butler for a coup against Roosevelt, which he instead exposed to Congress under oath (the McCormack–Dickstein hearing transcripts survive; the video links them). This is the deep prior for Units 2 and 9: the machinery of manufactured consent for profitable wars was documented, under oath, by its own most decorated instrument, ninety years before your feed existed. When the course argues that today's techniques are old inventions with better distribution, Butler is the receipt. If the 2026 cards on this page felt novel, watch this and recalibrate.

Military-industrial complexManufacturing consent

Explore These Channels

FRONTLINE PBS | Official
~12h

FRONTLINE is the primary documentary spine for this course. Long-form investigative reporting on information warfare, disinformation campaigns, electoral manipulation, and the institutional machinery that produces the propaganda Spitale's book anatomizes. Every unit references at least one Frontline documentary as case-study evidence, including The War Cabinet (2026), Caught in the Crackdown (2026), Lies Politics and Democracy (2022), Plot to Overturn the Election (2022 with ProPublica), The Facebook Dilemma (2018), and United States of Conspiracy (2020). Frontline's editorial discipline — sourcing, interview density, refusal to manufacture false balance — is itself a working model of the journalism/propaganda distinction Spitale draws in Chapter 1.

Covers 7 units in this course
Folding Ideas
~6h

Dan Olson's long-form video essays do for video what Spitale's book does for prose: name the mechanics of media manipulation by walking through a concrete example with cinematic patience. Essays like Flat Earth, In Search of a Flat Earth, and Line Goes Up demonstrate the propaganda techniques Chapters 3, 4, and 7 catalogue without ever lecturing the viewer about cognitive bias. For students who want to see the analytical method applied at feature length, Olson's channel is the right depth. Particularly relevant for Unit 4 (Bias and the Brain) and Unit 7 (Power, Profit, and Propaganda).

Covers 3 units in this course
Innuendo Studios
~5h

Ian Danskin's The Alt-Right Playbook series is a frame-by-frame map of the contemporary tactics in Chapters 5 and 7 — dehumanization rhetoric, controlled-opposition framing, the Mermaid Problem, the gish gallop. The series is also a working demonstration of the present-back-to-past pedagogy this course uses: each video opens with a contemporary internet artifact and walks backward to where the technique was invented. Danskin's narration is calm and uncondescending, which models exactly the voice the course aims for.

Covers 3 units in this course
Calling Bullshit — University of Washington INFO 198/BIOL 106B

Calling Bullshit (Bergstrom & West, University of Washington)

~8h

Carl Bergstrom and Jevin West teach the statistical and data-deception complement to Spitale's rhetorical inventory. Their UW course videos cover causality vs. correlation, base-rate fallacies, data visualization manipulation, and the specific propaganda moves Chapter 7 names. For students who will encounter manipulated charts and statistical sleights-of-hand in the live information environment, this is the operational toolkit. Particularly relevant for Unit 4 (Bias and the Brain) and Unit 8 (Propaganda Techniques).

Covers 2 units in this course
ContraPoints
~4h

Natalie Wynn's video essays are the production-design demonstration of how to land structural critique without sliding into either lecture or snark. Selected use only — particular essays (e.g., Cringe, Envy, J.K. Rowling) demonstrate the dehumanization-rhetoric and identity-construction patterns Chapter 5 anatomizes. Use for Unit 6 (Dividing and Conquering) and as advanced supplementary viewing for college-bound students ready for adversarial-presentation analysis. Not assigned wholesale; specific essays only.

Covers 1 unit in this course

All Units

1
About one podcast episode
Post-Truth Nation: How the Information Age Became the Misinformation Age
Spitale's introduction frames the central problem: we live in an information age whose volume has produced cognitive scarcity. This unit names the architecture of that environment, anchors in the 2024 election's 'vibes' gap, and introduces the Source-Code Audit — the recurring three-question protocol students will use through every unit.
  • •Define the marketplace of ideas and explain why it has stopped functioning
  • •Distinguish truth (facts, data) from post-truth (feelings, beliefs)
  • •Name the five trademarks of successful propaganda and the chapters of Spitale's book that anatomize each
  • +2 more objectives
Start learning
2
Two evenings of attention
Propagating the Faith: Bernays, the PR Rebrand, and the Machinery of Persuasion
Spitale Chapter 1 traces the modern propaganda industry to Bernays' application of his uncle Sigmund Freud's psychology to mass marketing. This unit anchors in Musk's 2022-26 reshaping of X as a real-time PR overhaul of a public square, and walks backward to Bernays' 1929 'Torches of Freedom' campaign.
  • •Trace propaganda's twentieth-century rebrand into public relations through Edward Bernays' career
  • •Distinguish the four offspring of propaganda: marketing, advertising, publicity, and branding
  • •Identify the difference between journalism (uncovering truth) and the other forms of mass communication (selling something)
  • +2 more objectives
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3
About one long lunch
Cutting Out Complexity: Fast Thinking, Narrative Fallacy, and the Binary Trap
Spitale Chapter 2 unpacks how nuance gets systematically stripped out of public discourse — turning complexity into binaries that pre-load the conclusion. This unit anchors in the 'Did you go to law school?' meme and the collapse of policy debate into team-identification, with Kahneman's System 1/2 as the cognitive scaffolding.
  • •Distinguish fast (System 1) from slow (System 2) thinking and recognize when each is engaged
  • •Explain the narrative fallacy and how compelling stories generate false certainty
  • •Differentiate journalism's job (telling us what to think about) from propaganda's job (telling us what to think)
  • +2 more objectives
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4
Two evenings, one notebook
Bias and the Brain: Heuristics, Priming, and the Luxury of Dismissal
Spitale Chapter 3 takes the full inventory of cognitive shortcuts that make propaganda viable. This unit anchors in the 2024-26 polling vs. perception gap on the economy, deepens the Kahneman overlay introduced in Unit 3, and walks backward to the tobacco industry's 1969 'Doubt is Our Product' memo.
  • •Define heuristics, priming, confirmation bias, motivated reasoning, and cognitive dissonance
  • •Explain the availability heuristic and the Semmelweis reflex and recognize each in current discourse
  • •Understand privilege as Spitale defines it — the luxury of dismissing uncomfortable truths because one has not personally experienced them
  • +2 more objectives
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5
Two episodes of your favorite show
Emotional Manipulation: Fear, Outrage, and the Negativity Bias Highway
Spitale Chapter 4 anatomizes the emotional architecture of propaganda — the negativity bias highway, fear appeals, and Hitler's explicit directives. This unit anchors in the selling of the 2026 Iran war and the broader Israel-Gaza information environment, with the historical fractal returning to the WWI Committee on Public Information.
  • •Define negativity bias and explain why outrage spreads faster than calm
  • •Identify fear appeals and recognize when a raw appeal to fear is covering a lack of evidence
  • •Distinguish text (what is explicitly said) from subtext (what is emotionally implied)
  • +2 more objectives
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6
About one long evening
Dividing and Conquering: Stereotypes, Tribalism, and the Authoritarian Pull
Spitale Chapter 5 traces the full chain from market-segmenting stereotypes to authoritarian Manichaeism. This unit anchors in 2024-26 immigration dehumanization rhetoric and the 'litter boxes in schools' moral panic, with Habermas's strategic-vs-communicative-action distinction as the analytical overlay.
  • •Trace the chain from stereotypes → target marketing → identity politics → tribalism → demagoguery → authoritarianism
  • •Define Manichaeism and recognize it in contemporary political rhetoric
  • •Distinguish Habermas's strategic action from communicative action
  • +2 more objectives
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7
Two long evenings
Power, Profit, and Propaganda: Think Tanks, Front Groups, and the Overton Window
Spitale Chapter 6 traces the corporate infrastructure of propaganda: think tanks, front groups, deregulated airwaves, the Overton window. This unit anchors in Musk's 2024-26 algorithmic reshaping of X and Zuboff's surveillance-capitalism overlay, with the historical fractal returning to the 1971 Powell Memo.
  • •Distinguish democracy (civil protections, non-profit-driven public services) from capitalism (production for profit) as Spitale defines them
  • •Identify think tanks, lobbying groups, and front groups (astroturf) as propaganda infrastructure
  • •Define the Overton window and explain how it gets moved deliberately
  • +2 more objectives
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8
About two evenings
Propaganda Techniques: Doubt, Framing, and the Field Manual of Rhetorical Fallacies
Spitale Chapter 7 inventories the active rhetorical tactics: doubt-sowing, framing, Orwellian language, ad hominem, red herrings, straw men, whataboutism. This unit anchors in the 2024-26 AI-deepfake political content ecosystem and the broader 'doubt-as-a-product' market, with the historical fractal returning to Lee Atwater's 1981 interview.
  • •Distinguish corporate, political, and personal denial as three registers of sowing doubt
  • •Define framing and Orwellian language and recognize them in current discourse
  • •Identify ad hominem, red herring, straw man, and whataboutism as live rhetorical tactics
  • +2 more objectives
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9
Two long evenings and a notebook
The Southern Strategy — Every Chapter, One Historical Arc
Spitale Chapter 8 takes the framework of the previous seven chapters and applies it to one historical case — the Southern Strategy. This unit follows his architecture while extending the case forward through 2024-26, with January 6 multi-conspiracy framing as the contemporary hook and Spitale's own backward arc (1948 Dixiecrats → 1968 Nixon → 1980 Reagan → present) as the historical fractal.
  • •Apply the entire Spitale framework (Chs 1-7) to one historical case across multiple decades
  • •Identify dog whistles, coded racial language, and the makers/takers myth as live propaganda tactics
  • •Distinguish the original Southern Strategy (Nixon, 1968) from its successive iterations (Reagan, Bush, Trump)
  • +2 more objectives
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10
About one long evening
Truth Decay and Reclaiming Reality
Spitale's Conclusion frames the analytical posture students should leave with: values over ideology, education over propaganda, and the discipline of reasoning slowly. This unit synthesizes the four intake-layer scholars and the RAND Truth Decay report into a sustainable practice, anchored in the 2026 information environment under the second Trump administration.
  • •Name RAND's four trends of Truth Decay and identify each operating in 2026
  • •Distinguish living by values from living by ideologies or beliefs (Spitale's closing distinction)
  • •Articulate the difference between education and propaganda (Max Wertheimer's distinction Spitale cites)
  • +2 more objectives
Start learning

This course is open access by design, not by promotion. Self-government presumes citizens who can tell persuasion from manipulation, and the literacy that makes consent visible before it is manufactured is civic infrastructure — it cannot honestly be taught from behind a gate. Keeping this course free to every reader is the mission applied to itself: transparency about how influence works, offered transparently. Mandatory reading: Samuel C. Spitale, How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality (Quirk Books, 2023).